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Brand Representative Programme

Brand Representative Programme

Our Brand Representative Programme is built on genuine product love, creativity, and professionalism.
We value authenticity over follower count and believe the strongest representation comes from real trust in the products — both behind the scenes and online.

This tiered system allows creators, nail artists, and professionals to grow with the brand in a way that feels aligned, supportive, and sustainable.

The Three Tiers

Tier 3 - Professional Brand Ambassadors

For full-time, working nail technicians.

This tier is for experienced professionals actively using Gems Nail Systems products in salon, creating real client work, and representing the brand at the highest level. Tier 3 reflects strong brand alignment and may lead to educator or campaign opportunities.
What this looks like:

Exclusive use of Gems products in public nail-related content

Consistent, professional salon-based content

Supporting launches and key campaigns

Honest feedback and long-term brand loyalty

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Tier 2 - Creative Brand Influencers

For nail artists and content creators.

This tier is focused on creativity, trends, and visual storytelling. It’s ideal for creators who love experimenting with colour, design, and content while showcasing Gems Nail Systems products in a creative way.
What this looks like:

High-quality creative nail content

Participation in launches or creative briefs

Consistent posting and brand tagging

Artistic freedom within brand guidelines

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Tier 1 - Brand Advocates

For part-time techs, enthusiasts, and product lovers.

This is our community-led tier for those who genuinely love Gems Nail Systems and enjoy sharing their experience online. There are no posting minimums — just honest recommendations and organic support.
What this looks like:

Occasional product posts

Engaging with brand content

Sharing genuine reviews and experiences

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Tier Progression

Movement between tiers is based on:
• Consistency and quality of content
• Brand alignment and professionalism
• Engagement and community contribution
• Long-term use and love of the products

Follower count is never the priority — meaningful engagement always comes first.

Tier Progression

Movement between tiers is based on:
• Consistency and quality of content
• Brand alignment and professionalism
• Engagement and community contribution
• Long-term use and love of the products

Follower count is never the priority — meaningful engagement always comes first.

How It Works

• All tiers are by application or invitation
• Placements are reviewed every 3–6 months
• Open communication and flexibility are always encouraged
• Paid collaborations are campaign-based and not guaranteed

We are committed to maintaining a supportive, professional, and inclusive community.

Ready to Grow With Us?

If Gems Nail Systems is already part of your work and you love sharing what you use, we’d love to hear from you.
Join Now
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